"Butts in Seats" Marketing 2.0Brian McCormick
Monday, April 23, 6:30-9pm
$40/$25 Field Members
This workshop focuses on how to build a cohesive marketing strategy (both short- and long-term) by breaking down key concepts. Topics include: brand identity (positioning, audience, design, naming); messaging (taglines, elevator pitches & key audience themes); and communication (the matrix of who, what, when, where, and how). The course will also cover best practices for using Social Media, realistic advertising options, promotions and community partnerships.
Learn more about Brian McCormick
This workshop is SOLD OUT. Please contact Saifan Shmerer at saifan@thefield.org for waitlist information. |
